The XPERT Audience Data Platform
Build custom audiences leveraging past purchasing behaviour to improve the ROAS for your Facebook & Google Ad Campaigns!
Leverage Past Purchasing Signals
Actual purchasing history lends a stronger signal than just interest. Target users making complementary & substitute product purchases around your category.
Refine Basis User Interests & Values
Leverage our custom user segments, based on purchasing intent. Filter on user interests, life stages, payment preferences & buying frequency.
Receive Audiences Seamlessly
Audiences created here, get pushed directly to your existing Ad Campaigns in Meta & Google. These stay refreshed & updated realtime.
Track ROAS & LTV Realtime
Compare our audiences quality against your top-of-funnel Ad campaigns basis their conversion rate & LTV. Pay only for performance.
Securely Hashed & Encrypted
Yes. All sensitive customer data gets aggregated, anonymized, securely hashed, encrypted & directly delivered to Ad Platforms. No brand can access, export or download any identifiable user information. Nor utilize the information outside of serving Ads via our supported platforms. We ensure data privacy compliance between users, brands & platforms.
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We've built XPERT with regular insights from our entire d2c brand community of 333+ brands basis their biggest challenges & learnings.