XPERT Omnichannel Growth Program

Crack omnichannel growth for your brand, leveraging India's top marketing experts!

A 8-week program, tailored for founders and key operators looking to scale their brand successfully across varied sales channels. Led by experts, working at India's #1 brands, run virtually over weekends.

JOIN THE WAITLIST

Why enroll for this program?

Are you tasked with driving growth? We aim to help you identify & solve key challenges necessary to unlock growth across retail, marketplaces, quick commerce, modern trade and general trade.

    • Moving beyond performance ads to brand marketing ?
    • Evaluate new retail locations basis their buying potential ?
    • Setup successful distribution across Modern Trade/ General Trade ?
    • Aligning creative messaging & branding across channels ?
    • Looking to crack quick commerce ?
    • Building a franchisee expansion proposal ?
    • Measuring marketing impact against sales upliftment ?
    • Crack sales on online marketplaces ?
    • Running ATL Campaigns successfully ?

      • We have you covered.

Who will you learn from?

Scaling D2C brands is a science, if taught by those who've been there & done that successfully. Here's the experts we've gotten to volunteer to join us for the program.

Abhishek Gupta

Vice President, Growth at Mamaearth

Expertise: Customer Retention Strategy

Prathamesh Dembla

Head of Growth at Licious

Expertise: Building Digital Growth Strategy

Siddharth Menon

Chief Marketing Officer at Epigamia

Expertise: Scaling Offline

Arindam Paul

Founding Member and Head, Marketing and Strategy at Atomberg Technologies

Expertise: Amazon Marketplace Optimisation

Sneha Kaul

Head of Brand Strategy at VAHDAM® India

Expertise: Influencer Marketing & UGC

Parasar Sarma

VP - Growth at Wakefit

Expertise: Website CRO and Affiliate Marketing

Mahuya Chaturvedi

CMO and Online Business Head at Baggit

Expertise: Luxury Marketing

Marmik Mankodi

AVP - Marketing at Man Matters

Expertise: Growth Planning & Target Setting

Samriddh Dasgupta

Chief Marketing Officer at Heads Up For Tails

Expertise: Brand Storytelling

Rumi Ambastha

Director- Brand Marketing at The Man Company

Expertise: Brand Collaborations

WEEK WISE PLAN

How is the program structured?

We've designed the learning to be application-centric. You will learn by doing. Apply each weeks learning to your organisation & discuss the results with your cohort peers to get it right. With each week opening up new growth ideas, the program culminates in summarising a transformation plan that you intend to execute for your company over the next quarter to drive growth!

WEEK 1

Optimize Marketing Investments

Learn strategic distribution and partnership tactics to expand market presence across traditional retail and modern trade channels effectively.

WEEK 2

Drive Strategic Retail Expansion

Utilize advanced analytics to personalize marketing messages, enhancing engagement and driving conversions based on consumer behavior insights.

WEEK 3

Expand Channel Growth & Engagement

Implement data-driven strategies to boost foot traffic and optimize conversion rates in retail environments through analytics and targeted marketing.

WEEK 4

Maximize Media Efficiency & Outreach

Master agile logistics and digital marketing strategies to excel in quick commerce platforms and online marketplaces, meeting high-demand expectations effectively.

WEEK 5

Craft Effective Brand Messaging

Strategically grow and manage dealer and franchise networks with data-driven insights and structured incentive programs for scalable market expansion.

WEEK 6

Amplify Digital Brand Presence

Use advanced attribution models like incrementality and multi-touch attribution, incorporating metrics such as NCAC (Net Customer Acquisition Cost), to optimize marketing ROI for sales growth.

WEEK 7

Execute ATL Brand Building & Visibility

Design integrated ATL and BTL campaigns with precise segmentation and creative messaging to maximize reach, engagement, and conversion across diverse channels.

WEEK 8

Measure Cross-Channel Performance

Discover how to integrate marketing efforts across platforms for enhanced sales growth across channels. Analyze performance fluctuations to pinpoint effective strategies for sustainable growth.

What is the time commitment?

Our core sessions require up to 5 hours per week and intend to offer a mix of learning, application, inspiration & discussion to key concepts.

SATURDAY

(10am - 12pm)

XPERT Live Session 1

In-person interviews & case study discussion with omnichannel experts from MamaEarth, PepsiCo, Lakme, Lenskart, Titan, etc.

SATURDAY

(1:30pm - 3:30pm)

XPERT Live Session 2

In-person interviews & case study discussion with omnichannel experts from MamaEarth, PepsiCo, Lakme, Lenskart, Titan, etc.

SATURDAY

(9:30am - 10:00am)

Peer Discussion Groups

Brainstorm with your allocated squad of 3 members to share ideas and insights based on "reading of the week". Best time to bond.

WEDNESDAY

(5:00pm - 7:00pm)

Do It With Me Workshops : [ALTERNATE]

Get your team and start executing on the frameworks shared in the presence of the expert. No more procrastination or fear of going wrong.

What happens once you join?

We've designed the experience to make it highly application friendly & interactive. The experience is delivered as a mix of the live lectures, expert guest case studies & active participation across cohort members.

Attend LIVE XPERT Sessions

Weekly sessions with diverse omnichannel experts provide actionable insights and customized frameworks for driving omnichannel growth.

Attend Do It With Me Workshops

Mastering omnichannel strategies is achievable. Our workshops offer expert guidance for accurate execution, empowering you to conquer challenges effectively.

Network and Collaborate with other D2C peers

Connect with fellow founders and experts to tackle your toughest omnichannel challenges together. Don't go it alone—our community thrives on collective problem-solving, scaling, and growing together.

Consultation

The journey doesn't stop at learning and planning. You'll present your plan to industry experts, receiving critical feedback to strengthen it further. Thus, you end with a robust action plan.

What am I paying for?

Your experience does not end with 8 weeks, here's what you get to experience beyond:

  • Get 1:1 expert consultation
  • Access the XPERT Peer Community on WhatsApp
  • Utilize the XPERT Knowledge Base + Forum (1 year)
  • Attend live sessions + workshops from future cohorts (3 months)
  • Get Ad data solutions at a discounted rate (3 months)
JOIN THE WAITLIST

How do I apply?

  • Submit your application. Your brand, goals, and retail challenges will be evaluated.
  • Our team reviews in 2-4 days. Assessing brand potential and readiness for scaling.
  • If shortlisted, you're notified for an interview via email and WhatsApp. Delve deeper into your retail strategies.
  • Secure your seat within 2 days post-selection.
  • Successful candidates join a 50-member cohort, starting with an orientation session.

What Does The Xpert Community Look Like?

What Our Xpert Alumni has to say?

"Great experts, who took the time to come and explain things to us. In terms of the quality of sessions, you guys went beyond expectations. Good peers & good organizing of sessions.Would definitely suggest others do it. It's a good place to learn. It's a place where you can actually come and learn something. It's an investment in your brand and its vision. "

Gaurav Khemka, Founder and CEO at Polka Pop

"I loved that every session was very topic-specific. The way we can just pick up pointers from the session and implement it was very useful."

Surabhi Talwar, Co-founder & CEO at Happy Jars

"It is a brilliant entry point to the D2C ecosystem, a good place to get connected with like-minded folks."

Sulay Lavsi, Founder at Bummer

"I did not expect the sessions to be so good and powerful. After the 1st session, I realized it was a great decision to join this. It helped me put the next few years in perspective."

Jatin Mandawat, Partner at AMYRA

"Found it very powerful & useful for me. These 8 weeks have given me a long list of things I need to get deeper into and also gave me a push. This program has given me exactly what I wanted out of it, i.e a list of things I need to run after."

Pragya Batra, Head of Business and marketing at Quirksmith Lifestyle

Frequently Asked Questions

You will be required to invest around 4 hours on Saturdays and 1 hour[optional] during the week to learn techniques and frameworks from our experts.
A highly selective cohort of 50 marketers and founders from brands in the 1-10 scaling journey. Our focus is on being goal-oriented and ensuring a conducive environment for growth.
The program requires you to be part of live sessions and tasks each week. The program has a fixed start and end date that you need to complete together.
Our intention is to maximize the quality of the cohort to ensure peer-to-peer learning. We shortlist applicants of brands who will find value and would be able to equally contribute to the program.
No. We have made sure we keep it feasible and provide maximum value in these 8 weeks to ensure the best ROI for you.
A good stable internet connection. Online learning is democratic, isn't it? But, your Videos MUST be on to ensure your presence.
Yes, you will receive a certificate on completion of the course.
Classes will become sessions. All sessions are conducted online and all you need is an internet connection to watch the videos and participate in LIVE activities.
Founders and marketers of 1-10 digital-first brands, who are seeking to scale online, are welcome to enroll and unlock the secrets to omnichannel success.
Yes, you will have access to all resources and recordings beyond the live sessions. However, attending live sessions offers the opportunity for instant 1:1 expert guidance and community interaction, enhancing learning and planning. We recommend attending all live sessions to maximize your experience.
Gain access to top-notch retail experts, a wealth of valuable resources and recordings, and a supportive community to facilitate your journey toward retail mastery, making the process smoother and more enjoyable.
Absolutely! Program participants enjoy one-year access to curated pre-reads, recordings, frameworks, and other resources, allowing for continued learning and reference beyond the live sessions.
Given it's a cohort based program you are expected to join every weekend to make most use of the session and experts. In case you can't, you need to inform prior to get access to teh recordings and resources.
We receive hundreds of applications, so you need to grab on some patience. However, you will be informed about your application status over email in 2-4 days.
Each session begins with peer learning. And across the sessions we ensure that the cohort has ample opportunity to learn from each other.
We offer several EMI-based payments, all of which you can select as per your need during the checkout.

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