Xpert began as a Marketing School for Digital-First brands. We believe marketing is a core competence to build any successful brand & invited founders to join in to learn from top brand marketers. Our aim being to democratize access to knowledge and insights gained only with execution, currently locked inside organisational silos. Having run multiple cohorts, we organically built out a 'D2C Brand Community' of founders & marketers. Here brands were helping each other by sharing their contacts, reviews & learnings! Our expert sessions transformed to a knowledge base & our community brands helped each other collaborate, network & grow.

As our community of d2c brands scaled, their biggest challenge that emerged consistently was rising customer acquisition costs across ad platforms. On exploring, why advertising costs continue to rise digitally as brands scale, we discovered that only 2% of India's Internet Users are actual buyers! Often, the majority of Ad budgets get spent identifying these top 2% users repeatedly for every brand. And in the process, of doing so - we often waste (-90%) of our Ad impressions. Given its only 2% of users that we're all after, we believe it's possible to identify & find them, if all brands pooled their resources together. And, this is how we got started! 🙂